As the nation heads toward another Fourth of July celebration, Matt Buchanan wants the nation to remember the those who “served our country for the freedoms we all enjoy.”

“It is only through the efforts of such heroes that our nation has been able to survive and thrive for more than 240 years,” said Buchanan, who is managing partner of Sarasota Ford in Sarasota, Fla., in a news release. “We can’t thank our active duty military and [v]eterans enough.”

On Thursday, Sarasota Ford introduced an initiative to help members of the military and veterans, as well as other selfless local citizens such as teachers, police officers, firefighters and first responders.

The company’s “One Community One Team” initiative rewards those heroes with all-expense-paid experiences. Some examples of the One Community One Team’s work included honoring a World War II and Korean War Marine Corps veteran who fought in the Battle of Iwo Jima, a Vietnam War veteran and Army Purple Heart recipient, and Gold Star parents whose son was killed in action in Afghanistan.

Sarasota Ford has long given back to the community. The dealership has sponsored more than 1,000 educational programs, community initiatives and development charities.

Those include the V Foundation for Cancer Research, Suncoast Charities for Children, Boys and Girls Club, American Cancer Society, Southeast Guide Dogs and Make a Wish Foundation. The company has also sponsored various elementary, middle school and high school academic and athletic programs.

Now, its Community One initiative will continue Sarasota Ford’s tradition of giving back, as well as the service of Community One. The Community One organization treated the heroes mentioned earlier to an all-expenses-paid, first-class private plane ride to Washington, D.C., where the veterans visited monuments created in their honor. The Gold Star Parents were able to visit their son’s final resting place at Arlington National Cemetery.