Jumpstart Automotive Group has unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media.
The changes come on the heels of Jumpstart’s becoming part of the the newly formed Hearst Autos, joining such consumer brands as Car and Driver and Road & Track.
“The formation of the Hearst Autos division presented an ideal time for us to re-invigorate the Jumpstart brand and update our name and logo,” said Jumpstart chief executive officer and Hearst Autos president Nick Matarazzo.
"This new look signifies our evolution from a small advertising technology startup to a leading, media, insights, and marketing company. It also marks a celebration of the culture of innovation we have built over our 15-year history.”
The logo, which was developed in-house, features dynamic design elements and a slightly italicized font, which are meant to convey movement and more of a technology feeling.
“The new brand identity is very reflective in key characteristics, including versatility in a variety of formats, consistency across applications, and a simplistic design that is timeless and representative of the company’s unique value,” said Shaen Poe, creative director. “We also incorporated a fresh take on the Jumpstart ‘swoosh’, which has been the cornerstone of the brand from the beginning.”
The company has also developed an application icon that will be used primarily for Jumpstart’s social media pages.