IRVINE, Calif. -

Karma Automotive announced Wednesday that it will run a spot featuring the Revero being driven in several Southern California locations during CBS' pre-coverage of the 2018 Masters Golf Tournament.

Titled "Born in California," the spot is the company’s second network television commercial.

"CBS coverage of the Masters kicks off spring for many parts of the nation, giving way to warm weather cruising that our customers clearly enjoy," Jim Taylor, Karma chief revenue officer said in a news release. "The Masters is one of the largest media platforms of the year, especially for our customer audience. This is the right broadcast for us to tell our exciting story and continue the launch of the Revero and Karma brand."

"Born in California" was shot at locations in both Malibu and Hollywood.