KBB adds car donate feature to website

IRVINE, Calif. - 

Car owners now have a new way to donate unwanted vehicles to deserving drivers and causes when researching on Kelley Blue Book’s website.

KBB announced Thursday that in addition to making it easier to donate a vehicle, it has also redesigned the owners pages on its website to help consumers more confidently decide to sell or trade-in their current cars, as well.

KBB has partnered with Charitable Adult Rides & Services (CARS) to add a new donate feature to its website that allows car owners and dealers to give away unwanted vehicles to organizations online.

KBB said more than 100,000 vehicles were donated through the CARS organization last year.

The donations helped more than 3,500 nonprofits and charities across the country, according to KBB. Some of the benefiting organizations included St. Jude Children’s Research Hospital, Special Olympics and The Salvation Army.

“Depending on the value of your vehicle, the amount of time you have before it must be sold, and your preferences around disposing of that car, Kelley Blue Book’s KBB.com offers car owners a variety of options on how to move on from their current vehicle,” KBB general manager Michael Sadowski said in a news release. “This enhanced section of KBB.com puts these options into perspective and gives consumers all the information they need to make a confident decision.”

Meanwhile, in addition to KBB editorial content and estimated monthly payment information for trading-in vehicles, the redesigned owners pages also include KBB Trade-In Range and Private Party Value reports.

KBB's Private Party Value report information is based on sales transaction and auction price data that is analyzed and adjusted to factor in both seasonality trends and market trends, according to KBB.

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