MEDFORD, Ore. -

As part of its "50-50 strategic plan" — through which the company aims to reach $50 billion in revenues and $50 in earnings per share over five years — Lithia & Driveway said Tuesday it has expanded the senior leadership in its marketing department.

That includes the hiring of a chief marketing officer.

Appointed to the role of senior vice president and CMO is Marguerite Celeste, who was Lithia’s director of creative services from 2011-2013 and whose background also includes time with NBC Universal, DreamWorks Animation and The Walt Disney Company.

"With an established knowledge of LAD's mission growth powered by people and its core business values, Ms. Celeste embodies the insights and innovative acumen necessary to continue to reimagine and catapult LAD to the next level of delighting the consumer. Her strong background in brand management, voice of customer, operational excellence, and creativity will add a vibrant voice to the company's vision to provide our consumers with personal transportation solutions wherever, whenever, and however they desire," Lithia president and chief executive officer Bryan DeBoer said in a news release.

Lithia also moved Tom Dobry to the role of vice president of marketing as part of this strategy. Dobry’s role will entail "elevating and expanding LAD's traditional business and 260 local brands, in complementary fashion with the Driveway e-commerce channel," Lithia said in a release.

"By doing so, Mr. Dobry will concentrate his more than 11 years and experience of supporting our stores, operations teams and critical acquisition growth," said DeBoer.