Luxury brands’ CPO sales growing, but category still mystifies
Photo credit: TY Lim / Shutterstock.com.
Premium Content
Wednesday, Feb. 12, 2020, 08:38 PM
Jim Leman, Correspondent
EDITOR'S NOTE: Updated to correct statistics on CPO familiarity. Auto Remarketing apologizes for the error. Interviews with three luxury automakers’ certified pre-owned managers tell a similar story about their brands’ expectations for their dealers’ CPO sales. How much brighter might their outlooks be if consumers were more aware of these programs and understood how CPO […]