Mitsubishi Motors North America has teamed up with Dealer-FX to launch a digital platform designed to help its dealers make service visits more seamless for their customers.
This customer experience management platform is called MICAR and is based on the ONE platform from Dealer-FX. The ONE platform is designed to connect each phase of service and provide a digital experience that’s convenient for the consumer.
Mitsubishi has been rolling out MICAR, which is tablet-based, to its dealers across the U.S. and aims to have 90 percent of its stores enrolled in ONE by 2020.
“Optimizing the customer experience at our dealerships meant upgrading our systems and equipping our dealers with the tools they need to be efficient, informed and connected to consumers,” Mitsubishi Motors North America president and chief executive Fred Diaz said in a news release.
“Dealer-FX has an established track record of transforming how consumers interact with OEMs and their retailers with ONE platform,” Diaz said. “They were the ideal partner for us when it came time to develop MICAR to improve both customer satisfaction and dealer financial performance.”
The MICAR platform can allow customers to access 24/7 mobile and online service scheduling; communicate via text, phone and email during service visits; check out the results and recommendations from multipoint inspections on their mobile devices; and more.
“MICAR helps dealers effectively drive service retention and ensures a connected, transparent and efficient customer experience at Mitsubishi dealerships,” Dealer-FX CEO Gary Kalk said in a news release. “We’re excited to be partnered with MMNA to further grow their business in the USA.”