The nation’s franchised car dealers are getting a major boost to their hiring efforts, thanks to a partnership between their national trade group and Hireology.

The National Automobile Dealers Association is teaming up with the hiring and talent management platform on an array of measures to provide human capital management education and training for NADA members. 

That includes joint 20 Groups that will examine best practices, trends and strategies around human capital management at dealerships. 

With the partnership, Hireology is NADA’s exclusive recruiting and hiring technology collaborator.  Hireology announced the deal at its annual Elevate conference, an event focused on human capital management in the auto retail space. 

NADA and Hireology will co-host the event from now on. 

“As new- and used-vehicle profit margins continue to decline, hiring the right people is critical to dealership profitability,” Hireology co-founder and chief executive Adam Robinson said in a news release. 

“But many dealers have an employment brand problem, meaning job seekers don't see the great opportunity dealership careers can offer,” he said. “We’re excited to work with NADA to educate dealers across the country on best practices to improve their people operations and as a result, drive profitability back to their dealerships.”

Steve Park, who is NADA’s senior director of 20 Groups and its academy, said: “Within the retail automotive industry, we need to combine forces and identify human capital management challenges, develop solutions and support one another. This relationship is aimed at addressing the biggest gaps in recruitment, hiring, onboarding and training future leaders in our industry.”

At NADA Show 2018 in March, Auto Remarketing connected with  Hireology vice president of product Scott Brinkman for a podcast, which can be found below. 

In a retail auto industry full of processes, from greeting the customer to selling that shopper a car, setting up financing, warranties and beyond, there is one that is often overlooked.

“The one process that seems to be missing is, ‘how do we bring the best people into our dealership?’” Brinkman said during the March interview. 

“And we’re a franchise business,” he said. “We don’t control the product. We don’t control the branding. We don’t control the marketing.

 “And so we see this huge opportunity for dealers to really differentiate themselves and create incredible customer experiences by bringing in the best possible people.”

See the full podcast below for more.