NADA looks to improve financial literacy via Junior Achievement partnership

TYSONS, Va. - 

The National Automobile Dealers Association and the NADA Women Directors, in partnership with Junior Achievement USA, is teaching financial education courses to students through a volunteer program.

The initiative, termed the NADA Financial Literacy Program, was launched during the NADA Convention in New Orleans in January. It grew from insight gathered over the past few years at the Women Dealers’ Networking Event, held during NADA.

“A goal of the partnership is to get new-car dealers or dealership representatives in communities across the country to become volunteers in the program,” said Michelle Primm, managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio.

Primm provides financially focused curriculum to students in her local school district through Junior Achievement. 

“We are thrilled to be working hand-in-hand with NADA and NADA’s Women Directors who have demonstrated commitment to the financial literacy initiative,” said Laura Goodman, vice president of volunteer engagement for Junior Achievement.

“We look forward to working with and exceeding the expectations of NADA and their dealer members in an effort to impact young people across the country,” Goodman continued.

To learn more about how to become a volunteer in the program, contact Deborah Stevens at or call (703) 827-6861.

Seeking Workforce Study participants

NADA is also inviting dealerships to participate in its Dealership Workforce Study. The DWS provides unique analysis of dealership pay plans and benefit packages, retention and turnover, employee benefits, work schedules and demographics.

Dealerships who participate in the study will receive two complimentary reports: Automotive Retail: National and Regional Trends in Compensation, Benefits and Retention and a custom report, which includes comparisons of the dealership(s) to peers nationally, regionally, by state and brand.

To take part in the study, visit All data must be submitted by April 28. Questions can be sent to

Today's top headlines