Certification platform SureSale has added five members to its national sales team, and the company says each of them have a track record of growing new markets.

The new sales team members also possess “a deep understanding of what auto dealerships need to fuel CPO sales and increase ROI,” SureSale said in a news release.

The new SureSale sales team members are regional sales directors Larry Delwiche and Mike Lisk and area sales managers Ron Medise, Dino Roussos, and James Driscoll.

Those new members bring various backgrounds such as recent sales leadership roles at companies such as TrueCar, Fair, Carfax, and Edmunds.

The team is responsible for expanding the SureSale Certified platform to more auto dealers nationwide. SureSale says the team will work to do that as an affordability crisis hits the new vehicle market.

That, according to SureSale, is driving more consumers to choose used — and specifically certified — vehicles.

SureSale says that through its program, auto dealers can certify 30 makes of vehicles up to 15 model years and 150,000 miles. The company says that bridges the gap between automakers’ CPO offerings — which it says are brand-specific and have mileage and age limitations — and their “as is” vehicles, which it says offer no consumer assurances.

The company says it bridges that gap by certifying a much larger percentage of their used vehicle inventory.

“Our new sales team has deeply relevant and extensive expertise at bringing new and beneficial services to auto dealers nationwide,” SureSale president and co-founder Jeffrey Schwartz said in a news release.

Schwartz continued, “This will be key to our success as we continue our rollout of SureSale into new markets in 2020. With shopper interest in CPO having increased 26% over the past three years, and OEM programs able to meet only a fraction of that demand, SureSale helps auto dealers meet this CPO surge, as well as maintain a competitive edge over disruptive used vehicle sales models that are trying to capture market share.”