Porsche Extends CPO Deal with Experian for Vehicle History Reports


Experian Automotive announced Wednesday that Porsche Cars North America retained the company as the provider of vehicle history reports for the automaker’s certified pre-owned program.

As part of the renewal agreement, Porsche also will include Experian Automotive’s new three-year buyback protection. The new program is designed to protect customers purchasing a Porsche CPO vehicle against major hidden title brands on AutoCheck Assured vehicles.

By incorporating AutoCheck vehicle history reports into its CPO program, Experian insisted Porsche retailers provide CPO shoppers with in-depth vehicle history information, allowing them to better understand, compare and select the right vehicle.

“Our CPO program is based on the principle of providing customers with the utmost confidence when purchasing a pre-owned Porsche,” said Kevin Harvey, manager of the pre-owned business for Porsche Cars North America.

“The inclusion of AutoCheck vehicle history reports and the new buyback protection program will allow our customers greater peace of mind, knowing that they are buying a quality vehicle that has not only passed our high program standards, but is also backed by the AutoCheck Buyback guarantee,” Harvey continued.

Scott Waldron, president of Experian Automotive, added, “We are honored to continue our relationship with Porsche Cars North America and to provide its dealers and customers with the information they need to better understand, compare and select the right vehicles.

“AutoCheck vehicle history reports and our new buyback program bring an additional layer of protection and insight into the used-car buying process, making it more of a worry-free experience for all parties involved,” Waldron went on to say.

The CPO Forum at Used Car Week highlighted how the relationships between automakers, dealers and service providers are making 2012 one of the best years ever for certified sales. Auto Remarketing's coverage of Used Car Week can be found here.

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