Members of the Ricart family have been “avid Harley-Davidson riders for years.” Now, they will be able to bring that passion for motorcycles into their business.

Ricart Automotive on Tuesday announced it has acquired A.D. Farrow Co. Harley-Davidson, which it noted is America’s oldest Harley dealership.

Ricart, noting that the acquisition will bring “mobility to next generation of riders,” said in a news release that the two companies will grow their automotive services, further expanding into the lifestyle electric vehicle ownership market and the traditional Harley-Davidson products.

Harley’s plans to diversify its product line by developing more electric scooters, bikes and vehicles will meet urban customers’ new demands, Ricart added.

In announcing the acquisition, Ricart Automotive noted that it will assume majority ownership of A.D. Farrow Co.’s three Columbus franchises and added that the expansion marks Ricart’s first move away from the Ricart Automotive Mega Mall in Columbus, Ohio in 10 years.

“We’re excited to get to know the A.D. Farrow employees and their families and to take on the next chapter of this historic brand," Ricart Automotive Group president Rick Ricart said in a news release.

“I have known and admired the Ricart organization all my life,” said Bob Althoff, the previous owner of A.D. Farrow Co. Harley-Davidson. Altholff has led A.D. Farrow for the last 17 years.

"The family has been Harley riders for years, and I couldn’t imagine better stewards of this legacy business in the decades to come," Althoff said about Ricart Automotive. "Their passion for motorcycles and the people who ride them convince me that they will dominate the Harley-Davidson dealer ranks as they have the Ford ranks.”

A previous Auto Remarketing article includes more information on Ricart Automotive, and another covers Ricart's new Express Checkout service.