EAST HADDAM, Conn. –

Timely revealed  late last week, the Vets-Cars Group — a veteran-owned business which works to match members of the U.S. military community in the market for a new vehicle with pre-approved dealers — launched its Vets-Shield Vehicle Service Contract Program.

These protection plans — developed by veterans for veterans — are offered for auto, powersport, RVs, commercial and hybrid vehicles.

Furthermore, the plans, which the organization developed with the help of partner National Auto Care,  include benefits such as 24-hour roadside assistance, towing and a full year of identity theft coverage.

The elements of the program were handpicked by developers Sergeant Majors Dave Franciso and Tom Howard, both retired from the United States Marine Corp, based on research and interviews with many active and former military members.

“This is your vehicle protection plan,” said Francisco, referencing the military community nationwide, “And, your service has earned you the right to clear, superior and price capped coverage.”

In an interesting element to the program, Franciso explained for each sale, a portion of the proceeds will go to veteran and military family support organizations.

Chris Walsh, Vets-Shield president, also offered his take on the new program: “Our research clearly showed priority concerns for coverage quality, privacy, identity theft and price protection, and claims support.

“With that understanding, we sought out and partnered with NAC (National Auto Care), a leading service contract administrator with over 27 years of commitment to offering honest, quality products and services to vehicle buyers,” Walsh continued. “NAC’s focus on the special needs of military customers and promise to meet and exceed those expectations, is rare in their industry, and we’re pleased to be working with them,” he continued, commenting on the organization’s partner for the program.

NAC national director of business development Major Henry Paoli is a member of the United States Army Reserve and an early supporter of the program.

He chimed in, saying, “I consider this a rare opportunity, a solemn responsibility and a source of pride for the entire NAC team, and we are thrilled to be a part of this important undertaking."

For more information regarding Vets-Shield programs, see here.