Sonic Automotive will locate a dealership and regional headquarters for EchoPark Automotive in Duluth, Ga.
A news release this week from Georgia Gov. Brian Kemp said Sonic is investing $20 million in the project. EchoPark Automotive locations specialize in pre-owned vehicles.
For the company’s EchoPark brand, the new facility will serve as a regional headquarters, showroom and customer experience center.
According to the governor’s office, the EchoPark site, located in Gwinnett County, will create 130 new jobs.
Sonic Automotive is based in Charlotte, N.C., and operates more than 100 dealerships across 12 U.S. states. EchoPark Automotive launched in 2014 and currently operates nine U.S. locations.
EchoPark Automotive also plans to continue expanding, with three new store openings slated for this year.
“EchoPark Automotive will bring a unique guest experience to residents of Gwinnett County and surrounding areas,” said David Smith, chief executive officer of Sonic Automotive and EchoPark Automotive Inc.
Smith continued, “We are thankful for the support of Governor Kemp, the Georgia Department of Economic Development, Partnership Gwinnett, Georgia Power and the Metro Atlanta Chamber of Commerce. Our mission is more than just selling cars, and we are looking forward to becoming an integral part of the Gwinnett County community in the coming months.”
Smith added, “Our facility development team will transform the existing building into a space that empowers guests to shop the way they want and at their desired pace. Rather than tearing down the existing building, our team will bring this facility back to life.”
“We are excited to welcome Sonic Automotive’s new regional headquarters to Gwinnett County,” said Gwinnett County Commission chair Charlotte Nash.
Nash continued, “As the first location in the state, this site will provide the company with unparalleled access to their customer base, as well as a diverse and talented workforce.”
“We’re proud to welcome Sonic Automotive to metro Atlanta and our thriving ecosystem of diverse industries and companies,” said Hala Moddelmog, president and chief executive officer of the Metro Atlanta Chamber.
Moddelmog continued, “With the region’s robust supply chain, rich talent pool, and business-friendly resources, Sonic is in the right place for continued company growth.”
“Congratulations to Sonic Automotive Inc. on their decision to locate in Duluth,” said Georgia Department of Economic Development commissioner Pat Wilson.
Wilson continued, “I have no doubt that Georgia’s top-ranked business climate will enable the company to find new levels of success, and I am proud to work with our incredible economic development partners in Gwinnett County and metro Atlanta to make exciting announcements like this one possible.”