Study: Auto groups should market service to used off-make buyers who purchase from sister stores
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Tuesday, Dec. 3, 2019, 07:06 PM
Auto Remarketing Staff
CHICAGO -
When dealers do not refer used off-make buyers to sister stores within their auto group for service, the group loses up to $230,000 annually in potential customer pay revenue, or CP$, per store. That is one of the findings of Affinitiv’s Automotive Customer Loyalty study. The study notes that auto groups continue to boost used-car […]