TrueCar has launched a dedicated vehicle purchase program that provides exclusive military incentives and benefits to those who have served U.S. armed forces and their families.

Called “TrueCar Military,” the program provides those benefits on top of TrueCar’s existing benefits.

TrueCar says that up to $2,000 in automaker military incentives on select brands and models from BMW, MINI, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram and Nissan are among the benefits of TrueCar Military.

TrueCar Military is available to all U.S. active duty service men and women, military retirees, veterans, and their spouses.

The new program is an expansion of TrueCar’s work for more than 13 years in helping the military community find and purchase their vehicles at TrueCar network dealers. That work has taken place through various military affinity partnership organizations.

Other benefits of the program include up to $4,000 in repair and auto deductible reimbursement benefits along with a dedicated U.S.-based military customer service hotline to answer and resolve customer service inquiries.

Those benefits are in addition to the existing TrueCar benefits such as more than $3,400 average savings off MSRP, helping consumers find all the incentives for which they qualify, and getting the actual price for the vehicle they want online.

“There is no higher honor than to give back to our nation’s service men and women and their families who have sacrificed so much for our country,” TrueCar president and chief executive officer Mike Darrow said in a news release.

Darrow continued, “We have connected millions of members of the military community with our network of certified dealers to find their vehicle over the past 13 years. We’re now devoted to expanding that service to the broader military community and are excited to offer these new benefits and savings to them and their families. We will continue to evolve our offering and tailor our service to best meet their needs.”

TrueCar and its employees have served military members and their families for more than 10 years through affinity partnerships with banking, insurance and credit union partners. That inspired the company in 2017 to create TrueCar’s employee-led, corporate giving initiative, DrivenToDrive, which provides retrofitted vehicles to veterans in need.

Through DrivenToDrive, TrueCar has partnered with Team RWB (Red, White and Blue) and DAV (Disabled American Veterans) to give away four vehicles retrofitted to veterans in need.

TrueCar also launched a military hiring program earlier this year in partnership with Shift.org. The program helps place active-duty military transitioning into civilian life into paid fellowships and jobs at TrueCar.

In other news, TrueCar said that to help raise awareness of TrueCar Military and DrivenToDrive, it has expanded its partnership with Team RWB.  TrueCar in 2017 was a sponsor of Team RWB’s Old Glory Relay in connection with DrivenToDrive and supports its mission of using physical and social activity to connect America’s veterans to their communities.

“TrueCar has a long history of servicing and supporting the military, and we’re excited to see them step up again by expanding their military initiatives and supporting our organization,” said Team RWB executive director Mike Erwin.

Erwin continued, “Partnerships like this enable us to bring our mission to more communities across the country and introduce veterans to the companies who support and appreciate their sacrifices.”

DAV provides a lifetime of support for veterans and their families and has been TrueCar’s DrivenToDrive partner since 2017. DAV will continue supporting the initiative and TrueCar’s broader support of the military community.

“We’re honored to partner with TrueCar to honor the service and sacrifice of all veterans,” said DAV’s chief executive officer and national adjutant Marc Burgess.

Burgess continued, “In addition to the value they provide those who’ve served through their program, we’re grateful for their partnership that supports our service programs while giving back the freedom of driving to those forever changed in uniform.”

To authenticate military status for program eligibility, TrueCar has partnered with ID.me, a secure identity validation that more than 20 million people and 450 partners use, including government agencies, healthcare providers and retailers.