Saying it designed the new program to help consumers and dealers remotely navigate vehicle buying in response to COVID-19 social distancing guidelines, TrueCar has launched “Buy from Home” badging.
As dealers start to provide more remote retailing services, the program identifies TrueCar Certified Dealers offering three features to consumers.
Those three services from dealers badged with “Buy from Home” on the TrueCar platform are remote paperwork processing, home vehicle delivery and verified vehicle sanitization.
TrueCar president and chief executive officer Mike Darrow said that in the new rapidly changing world, his company and its dealer partners “are adapting just as quickly” so that consumers needing a vehicle have options allowing them to purchase, trade or sell vehicles from their homes.
“Starting today, consumers will be able to easily identify dealers offering these ‘Buy from Home’ features within the TrueCar experience,” Darrow said in a news release.
TrueCar’s consumer users will continue to have access to the latest automaker discounts. Those consumers might be able to take advantage of those discounts toward their purchase.
The company is working toward developing and implementing services that can have an immediate impact for its consumers, dealers and OEM partners, Darrow said.
TrueCar has seen a strong initial response to the initiative from its dealer partners. Within just a few hours of making the program available to them, TrueCar received more than 1,000 dealer signups.
“This is a great first offering, and we will continue to find opportunities to support our industry through this difficult time and beyond,” Darrow said.