TrueCar provided an update on its Dealer Pledge initiative Sunday, detailing the checkmarks it has made on the to-do list so far this year while also sharing a handful of steps planned for the third and fourth quarters.
In late March, the company revealed a series of sweeping changes to its product offerings, data policies, billing model and practices, consumer-facing advertising and website messaging — plus plans to hire more than 100 field services consultants to help dealers get the most out of TrueCar.
In Sunday’s news release, TrueCar — in addition to recapping the steps it has already taken as part of the Pledge — listed the following as the steps it plans to take in the third and fourth quarters:
- Rolling out optional subscription billing in Pay Per Sale states
- Enabling dealers to price new cars at the VIN level
- Enhancing dealer branding opportunities on TrueCar
- Including fees and accessories in the Estimated TrueCar Price to enhance transparency
- Launching new TV ads promoting used cars and the benefits of buying from a TrueCar Certified Dealer
- Hosting regional Dealer Summit Workshops to maximize your performance
“We are encouraged by early dealer feedback related to the execution of our Dealer Pledge commitment, but recognize we’ve only scratched the surface,” president and chief executive officer Chip Perry said in a news release.
“We are committed to better serving consumers and dealers through a transparent marketplace and look forward to fulfilling our Pledge as we continue to make meaningful enhancements across the business,” he said.
A full update on the Pledge is provided in this video from TrueCar vice president of dealer marketing Kerri Wise.
Wise is scheduled to be a speaker at this year's Used Car Week Conferences, which are being held Nov. 14-18 in Las Vegas.