Xcite Automotive, which performs digital merchandising for auto dealerships with tools such as automotive photography, 360 Spin video and lot tracking technology, is now included in the Jaguar Land Rover Certified program.

Xcite vice president of strategic accounts Anne-Marie Cormier said because showroom visits are currently limited, vehicle visuals are crucial in the digital shopping journey.

The program will help dealers improve that journey for customers, including services for streamlining vehicle photography, with captures of interior and exterior 360 "spins" that the company says can provide a more immersive and engaging shopping experience.

“It's our mission to deliver the online experience that will move shoppers closer to purchase online,” Cormier said in a news release. “We have the tools, discipline and experience to professionalize Jaguar Land Rover dealer’s vehicle photography solution.”

Xcite Automotive will provide on-the-lot assistance and services to enhance vehicle images that appear on retailer, third-party, and Jaguar Land Rover websites.

The company said dealers can find the task of capturing images for each new and certified vehicle to be cumbersome. To help, Xcite Automotive said its services help drive efficiencies and ease the process of photo acquisition through more than 400 trained photographers nationwide.

Automotive consumers expect sophisticated digital content, the company said.

“And Xcite Automotive is poised to deliver for Jaguar Land Rover,” the company said.

Xcite Automotive said it has proven its vehicle merchandising capabilities with large U.S. dealer groups. Its field staff and processes work toward fast, efficient imagery services, quality assurance, and national level reporting and oversight.

Xcite Automotive also said dealers can revolutionize their vehicle imagery its with state-of-the-art photography studios.