CarMax CMO Sarah Lane on Company’s Journey from Used-Car ‘Challenger’ to ‘Leader’
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CarMax chief marketing officer Sarah Lane joins the Auto Remarketing Podcast to talk about the company’s new “Wanna Drive?” branding, its omni-channel buying and selling experience, putting the customer in control and how CarMax sets itself apart in an era of new car-buying models, technology and changing means of vehicle ownership and usage.
Plus, Lane discusses CarMax’s first foray into women’s professional sports with its WNBA partnership, how automotive advertising has changed in the last 20 years and how CarMax went from “challenger” to “leader” in the used-car market.