Cox Automotive’s Complete Retail

Published on January 25, 2021

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Jessica Stafford, senior vice president of consumer solutions at Cox Automotive, joins the show to discuss the company’s new Complete Retail solution.

It’s a new end-to-end digital retail experience today that Cox Automotive says can “bring every step of the car-buying journey and every part of the deal process together — start, flow, sign and close.”

Complete Retail, which is the first Cox Automotive-branded end-to-end retail solution, implements the services of Autotrader, Dealer.com, Kelley Blue Book, VinSolutions and Dealertrack.

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