Finance companies that use the defi SOLUTIONS platform now have additional tools to combat fraud.
PointPredictive, a leading provider of machine learning fraud and misrepresentation solutions, announced on Wednesday that its Auto Fraud Manager 2.0 and DealerTrace 2.0 solutions are immediately available for production use by all defi SOLUTIONS customers.
“PointPredictive is one of our newest and most innovative AI technology partners. We’re excited to offer our lenders seamless access to these forward-thinking fraud and misrepresentation solutions through the defi LOS platform,” said Stephanie Alsbrooks, chief executive officer of defi SOLUTIONS. “This is yet another great example of the power of community.”
PointPredictive offers a suite of artificial intelligence (AI) predictive scoring solutions that can identify the presence of material misrepresentation and fraud within auto financing applications and dealer processes. The company insisted this predictive technology has been shown to streamline real-time auto financing decisions, while reducing finance company losses by 50 percent or more in fraud and first and early payment defaults due to material misrepresentation.
The defi SOLUTIONS platform of services can offer finance companies the flexibility and freedom to leverage leading-edge technologies to optimize decisioning efforts.
Officials added defi SOLUTIONS’ auto finance customers have been invited to participate in a limited-time, no-risk, production pilot of these two PointPredictive solutions.
“This initial offering through our partnership with defi SOLUTIONS allows us to deliver a real-time, actionable fraud and misrepresentation score for each auto loan application from nearly 100 auto lenders processing through defi SOLUTIONS — the fastest growing auto origination platform in the U.S.,” PointPredictive chief executive officer Tim Grace said.
“Our research indicates that fraud and misrepresentation in the auto lending industry is a $6 billion annual problem,” Grace continued. “We are excited to be able to help all defi SOLUTIONS customers make a substantial dent in their portion of that number.”
Grace went on to reiterate that defi SOLUTIONS customers will have real-time access to Auto Fraud Manager 2.0 and DealerTrace 2.0, that can increase fraud detection by leveraging enhanced predictive algorithms that evaluate the entire loan application, as well as recent activity from dealers. This strategy can enable finance companies to screen for, and detect, all types of fraud, including identity, employment, income, collateral and dealer risk.
In numerous customer evaluations, PointPredictive insisted that Auto Fraud Manager consistently identified more than 50 percent of fraud, first payment defaults and misrepresentation-related early payment defaults within the riskiest 7 to 10 percent of all applications, when rank-ordered by the Auto Fraud Manager score.
For further information on receiving Auto Fraud Manager through defi LOS, contact PointPredictive at [email protected] or Patty Jefferson at [email protected].
The market fundamentals in non-prime are signaling positive. A strong economy and low unemployment are contributing to stabilization in consumer credit scores. Auto defaults are at the lowest point with one full quarter of improvements under the belt.
There continue to be new auto bond issuances, and the spreads on these lowest-rated of these securities are tightening. Competition in the secondary market for non-prime portfolios is high, thanks to the portfolio quality of the underlying assets holding up.
By many measures beyond just these, the non-prime market is showing signs of a change in trend from bear to bull. Whereas private equity (PE) interest was ice cold, things are starting to thaw. Now PE wants back in. But, why now, and why do they want back in?
Let’s take a walk down memory lane
Competition for deals amongst private equity firms for unsecured lending opportunities for the past few years has grown more and more intense. In the prior market cycle just following the Great Recession, Private Equity had excess un-deployed capital that was intended for residential real estate. They pivoted their focus to high-yield, non-prime auto loans.
But, private equity returns in non-prime auto weren’t there. And, the exit wasn’t there either. So, they took their lumps and pivoted again, this time to unsecured assets like financing elective surgery and jewelry purchases. They also pivoted their focus to fintech, placing bets on disruption, and that big banks will adopt this tech. To private equity, fintech offers an exit path more like that of the subprime bureaus, where each major bureau has acquired at least one of these “big data / alternative bureau” providers.
The private equity bets on unsecured, and fintech have been good ones. So, why do they want back in on auto?
This time it will be different
The disruptive nature of fintech is the reason is why. Fintech is completely restructuring how consumers and auto finance companies engage. Fintech has commoditized the application process, the process to evaluate risk, and how customers are serviced. Whereas in the prior market cycle, PE would take equity position in a “soup to nuts” non-prime operations, now they are focusing more on the assets and balance sheet financing. The value of the traditional auto finance company has been morphed from one that has a superior scorecard, or collection process, PE knows that Fintech has largely outsourced and commoditized what were strategic assets. Why build your own custom loan origination or loan servicing system when myriad outsourced options exist? And, why re-invent the wheel? One must look no further than what Uber did to the value of a NY Taxi medallion, and you will see what they are seeing.
The “Amazonification” of financial services businesses is what fintech is all about.
Let’s hear it directly from the source
And who better to hear it from than from the PE folks themselves? Some recent conversations with PE firms and the investment bankers that work directly with them provide us some valuable insight as to why this next cycle will be different. It will be different because of their shift to unsecured options for higher yield (as a suitable replacement to auto), but more importantly due to Fintech disruption. What constitutes itself as an asset of a financial services company is different than just a few years ago. Heck, what comprises what we now call a financial services company is different than a few years back.
Let’s look at the top three themes from these conversations:
1. Balance sheet
PE interest is squarely on the balance sheet and resulting deal structures will continue to show it. Larger PE firms are looking to be a senior secured lender, with capital deployments north of $40 million — directly into collateral.
Loan originators that could use more balance sheet to originate more can benefit from PE investment. And, they can also be effective as a capital bridge to securitizations — as discussed before, a very healthy and stable market.
2. Fintech
Fintech firms trade on a multiple of revenues, while finance companies trade on a multiple of earnings. And, a good fintech solution done right can provide value to small finance companies and big banks, which provides a lot of click revenue. So, this is just a case of investing money into something that will return more money.
Not to be discounted is the actual value of the fintech being created and made available to the non-prime finance community. Take for example a small, regional finance company that just 10 years ago would be operating on spreadsheets and a small IT footprint. That same company can operate in a cost-efficient, cloud-based environment, and utilize AI-based solutions that root out fraud, improve credit selection, drive behavioral scoring — all on subscription or a per-click basis.
3. Confidence in outsourced servicers
Without confidence in outsourced servicers, PE would not be diving back into the non-prime asset class. The market for secondary whole loan trades has been hot and is not cooling down thanks to increasing interest from PE investors. And, that confidence is bolstered by a few key points:
• Outsourced servicers are complex; many are servicers of their own debt that rent out their additional capacity, and the result is a more stable place to park your portfolio
• Outsourced incentives are changing; we are hearing more and more about servicers putting “skin” in the game and taking compensation that is tied to targets shared with the portfolio owner
• What makes an outsourced servicer is less about geography, and more about supplementing specific skill sets, and this is providing cost savings while improving portfolio performance
• Outsourced servicers can deploy technology, training, and analytics in ways that benefit multiple companies in much the same way that Fintech can disrupt
• A more sympathetic Consumer Financial Protection Bureau changes the outlook as well
The PE firms interviewed agreed that their confidence in outsourced servicers is an enabler to giving them the confidence to get more aggressive on deploying their capital into auto assets and knowing that the results will be on target.
The democratization of auto finance
The retail car sales process is not what it used to be. You can find your car online and pick it up from a vending machine. Or, you can use your car as a taxi. Or, you can subscribe to a car service. Or, you can just rent a bike or a scooter. It is no longer about “car ownership.” It’s about mobility. The disruption of the retail car model and the democratization of mobility is in full swing.
The democratization of auto finance is just getting started. And increased PE interest has a track record of begetting more PE interest. Last time around, PE took some lumps along with the finance companies that they invested in. There were no winners. This time around the game board is set up a bit differently. Finance companies will win this time around if they can effectively utilize PE capital in its updated format. Fintech companies will continue to win, as the early cloud-based, and big-data companies already have. Finally, outsourced servicers will win by becoming a more mainstream and standard option that will see increasing demand as more and more PE firms choose to engage them.
Joel Kennedy is a director with Spinnaker Consulting Group. He has a passion for growing and improving auto finance ecosystem. He has more than 23 years of experience helping big banks down to start-up finance companies to build, grow, improve, and repeat. He can be reached at (240) 308-2169 or [email protected].
Now all three major credit bureaus have made a move to bolster their offerings within the alternative-data space.
On Monday, Equifax announced that it has acquired DataX, a leading specialty finance credit reporting agency and alternative data provider to finance companies nationwide.
Through DataX, Equifax highlighted that it can help finance companies expand credit access and broaden financial inclusion for more consumers, specifically in underbanked populations. DataX’s data assets complement the Equifax core credit database adding alternative credit and payment data, analytics and identity solutions on underbanked consumers to the installment loan, rent-to-own and lease-to-own markets.
Additional offerings include credit reporting, ID verification, bank account verification and custom risk services.
“Giving consumers fair access to credit has always been a key economic driver for upward mobility, and this acquisition will help more consumers gain access to credit and capital,” said Trey Loughran, president of United States information solutions at Equifax.
“The combination of DataX’s data with Equifax’s unique and robust data assets will add more depth to consumer’s profiles and will help lenders expand borrowing options,” Loughran continued.
Loughran went on to note that the acquisition of DataX complements other unique Equifax data assets that help provide greater depth and reach to those seeking credit such as The Work Number, one of the nation’s largest centralized repository of payroll data, managed by Equifax.
“Only 39 percent of Americans are able to cover a $1,000 emergency expense, which means the majority of people at some point will need some type of financial assistance,” said Jon Geidel, president of DataX.
“For more than 14 years, DataX’s mission has been to support our partners to find more reasons to include underbanked consumers. Joining Equifax complements our mission and affords consumers better access to the credit they deserve to meet their financial needs,” Geidel went on to say.
DataX and its employees are now part of the Equifax Banking and Lending division, according to Monday’s announcement.
The Equifax acquisition continues an alternative-data trend that stretches back to last November when TransUnion purchased FactorTrust.
And this past March, Experian highlighted how the acquisition of Clarity Services expanded its services in the alternative-data space.
Reynolds and Reynolds enhanced its relationship with the Penske Automotive Group this week.
The two companies announced they extended their exclusive agreement for Reynolds to provide the Reynolds Retail Management System to all Penske franchised dealerships in the U.S. and Puerto Rico.
Under the new agreement, Penske intends to integrate electronic document management to improve workflow and efficiency and install the Reynolds docuPAD system in F&I departments across more than 120 Penske dealerships. Reynolds docuPAD system is an interactive tabletop tool designed to engage customers and improve the F&I process by creating a consistent presentation, safeguarding compliance, and improving effectiveness of the F&I process.
“We have had the privilege of doing business with Roger Penske for some 30 years now,” said Bob Brockman, chairman and chief executive officer of Reynolds and Reynolds. “We all take a lot of pride in working with their team, and everyone here is committed to delivering the best possible products, services and results to them.
“The standards they hold are high, and we look forward to the opportunity to continue to meet those standards,” Brockman continued.
Roger Penske, chair and chief executive officer of Penske Automotive Group, shared his reaction about the development.
“We are pleased to extend our relationship with our long-term partner, Reynolds and Reynolds,” Penske said. “The Reynolds Retail Management System is fully integrated into all of our U.S.-based auto dealerships providing our teams with consistency and some of the best products in the industry.
“We look forward to taking the next step with Reynolds as we implement the docuPAD system and working with their team of talented individuals to improve our operations,” he went on to say.
Back in October 2015, AFS Acceptance chief executive officer Dov Szapiro explained why his company’s decision to sell 65 percent of its equity to Mexican finance institution Credito Real “could not have occurred at a better time.”
Now this summer, a rebranding initiative and expansion strategy are in full swing for the subprime auto finance provider.
A little over two years after being acquired by Mexico City-based Credito Real, AFS Acceptance recently announced it will be changing its name to Credito Real USA Finance (CRUSAfin) as Credito Real begins to expand its brand in the United States.
“We have been very fortunate to have a parent company like Credito Real. With their unwavering support of our platform and the financial resources to back it up, we are now in a good position for growth and we will be leveraging the Credito Real brand to help us achieve new heights,” CRUSAfin chief executive officer Scot Seagrave said.
“Competition is fierce, but I am confident we can provide unique opportunities for our growing dealer base and continue to work closely with our customers by helping them improve their credit through our ‘Better Credit is a Better Life’ initiative,” Seagrave continued.
CRUSAfin offers products for both its franchised and independent dealership partners.
“Working to help dealers find solutions for their traditional subprime customers as well as their customers currently in an open bankruptcy has been our focus over the last several years, and we will continue to grow these market segments,” Seagrave said.
Through a network of dealers across the U.S., consumers can find the vehicle they want and the financing they need.
“In the process, they’ll step onto a path designed to improve their financial future by improving their credit,” Seagrave added.
Additionally, CRUSAfin recently implemented a program focused on helping unbanked customers.
“This effort falls right in line with our parent company's effort to achieve their mission of becoming the largest non-bank financial institution for Latin Americans in the world. We are excited to help them reach this goal,” Seagrave said.
In announcing its name change, CRUSAfin also revealed its new branding in line with Credito Real to support its evolution and expansion in the United States as a leading auto-finance firm. Credito Real was established over 25 years ago and also owns Credito Real Business Capital and Don Carro.
“CRUSAfin’s new brand identity reflects the company's commitment to provide its clients with flexible automotive credit services. The Credito Real USA redesigned website amplifies the company’s online presence and opportunities to current and prospective clients,” the company added.
The company’s new promotional video can be viewed here or at the top of the page.
PointPredictive recently added to its roster of experts tasked with helping auto finance companies combat fraud and other risks to their operations.
PointPredictive announced that Mike Kennedy has joined the company as vice president of analytics to spearhead the growing team of data scientists in its San Diego offices. Kennedy has more than 20 years of machine learning experience across credit card, retail banking, small business and auto financing with a focus on leveraging advanced data science to stream-line lending decisions while driving down fraud and misrepresentation risk.
Kennedy previously held key leadership positions at Mulligan Funding, Opera Solutions and Fair Isaac Corp. (FICO).
“I am excited to embark on this opportunity with PointPredictive,” Kennedy said. “The team is trailblazing new ground helping auto, mortgage and retail lenders leverage artificial intelligence. I’m thrilled to be part of a world-class team that has access to the breadth and depth of data to drive the highest performing scores that fundamentally changes the way decisions are made in these industries.”
As vice president of analytics, Kennedy will focus on driving performance improvements in the company’s automotive, mortgage and retail artificial intelligence solutions that power stream-lined decisions in lending that also reduce fraud and misrepresentation risk by more than 50 percent using a modern, real-time, predictive scoring approach.
By leveraging innovative techniques such as deep neural networks, he plans to reduce fraud and misrepresentation losses for PointPredictive customers by an additional 20 percent over the next year.
In addition to driving performance enhancements, Kennedy will focus on leveraging PointPredictive’s vast repository of historical application, loan and dealer data to drive new innovative solutions to the market.
“We’re thrilled to have Mike join our leadership team,” PointPredictive chief executive officer Tim Grace said. “He is a pioneer in machine learning and, over the past 20 years, he has built and deployed models that are used millions of times each day to target fraud and risk across multiple industries.
“We have one of the best data scientist teams in the risk management space, and we’re excited to have him lead our efforts,” Grace went on to say.
To receive more information about PointPredictive and its solutions, contact the company at [email protected].
During the recent National Automotive Finance Association Non-Prime Financing Conference, I led “Fraud Friday” sessions where I presented my taxonomy of fraud and showcased two panels highlighting more of the unique and innovative solutions in the space today.
While there is a lot of interest and enthusiasm around these tools, I spent time talking with folks about their use of traditional tools and was surprised to hear how many lenders are either not using them, or simply not aware of the strong results these solutions deliver.
This article seeks to highlight a powerful tool that did not get a voice on the Fraud Friday panels, and yet it is a fantastic tool for managing fraud and improving overall portfolio performance: field contact services.
Using field contact to avoid, identify, and mitigate fraud
Seeing is believing, and nothing beats an actual physical verification when it comes to a lender’s collateral. There is no fraud mitigation tool more powerful than field contact services. I have used field contact services to identify possible fraud with vendors, borrowers, and collateral:
—Independent physical verification and basic inspection of collateral, condition, and testing of a proper dealer installation of a GPS and / or starter interrupt device
—Physical verification / evaluation of a dealership or recovery agent facilities
—Useful for inspection of new dealers or recovery agents for purposes of third party vendor compliance management
—Useful for verifying the health of the facility before doing business or during the course of doing business (routine inspections)
—Physical verification / condition report on collateral held either at a repair facility or at an impound yard
—This is helpful to determine the validity of the stated condition by the repair agent / impound lot prior to paying for repairs or for the release of the vehicle
—Going the extra mile and exhausting all possible contact options for borrowers that have gone silent
—Field contact services can also be helpful at gathering additional information on your borrower, such as that your borrower has relocated,
—And determining the whereabouts and verifying the location and condition of collateral
Using field contact to deliver portfolio results
In today’s world of mobile enablement, sending an actual person out in the field to deliver a message may seem outdated. I can tell you that this is not the case. While our specific process changed over time, we routinely sent field calls on accounts that were 45-60 days past due, and on accounts where we had no recent contact or promise to pay on the books. I found that customers within this population responded to field calls, generating contacts (inbound calls) approximately a third of the time — making it an expense that was worthwhile.
Additionally, I made sure that the letter delivered to the customer outlined the programs available to help the customer through tough times and stated explicitly that we wanted to help keep customers in their vehicles. I only used a field chase company that was licensed as a collection agency (and not all of them are).
As an interesting add, I recently spoke with another subprime lender that utilizes the field call service in ttwo ways: for letter delivery, and standard field call. This company uses letter delivery for their 30-59, and 60-89 days past due (DPD) delinquent accounts. They report that for both of these populations nearly 50 percent of these customers will make a payment in full and either remain in their current delinquency bucket (churn) or cure.
Field calls are used at about 65 DPD, and for the overall 65-119 DPD population that field calls generate 36.5 percent customer payments. Their primary goal for a letter or field call is to get a right party contact, followed by getting a cure or stopping the roll, which is attributable to the collectors’ skill at negotiating.
Most important to this company’s process is making sure that all the letters go out by the 10th of the month — which allows enough time for field dispatch and field call intel to come back into the collections shop. According to this company, missing that 10th of the month submission can break their goals.
I also spoke with Jay Loeb from NCCI, the nation's largest provider of field contact services to the industry, to get his take on how being the "eyes and ears" for the lender in the field assists with both fraud issues and loan losses. Jay stated that, "When it comes to as fraud, you are correct, going out in the field is truly the best way to validate the collateral or process. We call it ‘inspect what you expect’ when it comes to your customers — whether those customers are vendors or borrowers."
Jay continued, "As far as loan losses, our core service of field contact continues to grow in the auto sector specifically for the reasons you mention. Losing $7,000 to $10,000 per car on charge off is not sustainable. An early field contact effort to reach the borrower and offer repossession avoidance opportunities serves not only to reduce the need to repossess but also allows for the opportunity to validate the address as correct and obtain collateral condition. Conducting the field visit compliantly is essential as well in ensuring that the borrower experience is positive and mutually beneficial to both the borrower and the auto lender."
When the going gets tough
Unfortunately, when budgets get tight, reducing the frequency of (or eliminating entirely) the use of field contact can be an easy expense to kill. My problem with this is that the results that the field contact so far outweigh the costs that it is absolutely the wrong place to try to cut corners and save money.
To me it is analogous to eliminating pulling credit or verifying stipulations on new loan packages – nobody would ever do that. I would argue that when budgets are tight is the absolute wrong time to skimp on any service that:
1. Mitigates fraud losses by verifying the health of dealerships, repair facilities, and recovery agents.
2. Helps to keep you from paying for repairs that weren’t completed, or for paying to release a vehicle from a repair facility or impound that should instead be abandoned.
3. Helps to generate customer payments to keep customers from rolling into a later delinquency bucket, and even curing.
There is simply no alternative or substitute to this service that can take its place.
Joel Kennedy is a director with Spinnaker Consulting Group. He has a passion for growing and improving auto finance ecosystem. He has more than 23 years’ experience helping big banks down to start-up finance companies to build, grow, improve and repeat. He can be reached at (240) 308-2169 or [email protected].
ChannelNet announced a strategic partnership this week with White Clarke Group to offer an end-to-end financing solution to the global asset finance market.
The partnership offers asset finance companies an integrated customer and dealer-facing platform that can automate the overall management of the customer relationship for finance companies and their dealers, serving the automotive, truck and heavy equipment markets.
“ChannelNet is the recognized leader in delivering scalable marketing, sales and retention platforms,” said David Slider, group executive vice president of White Clarke Group. “Working together, we are transforming digital lending so our global clients can lower operating costs, improve business processes and increase revenue.”
Using ChannelNet’s SiteBuilder software platform, White Clarke Group can offer a comprehensive digital marketing solution to new and existing clients worldwide. The platform includes a branded customer self-service account management portal designed to make it more convenient for finance company customers to manage their retail installment contracts and leases.
Additional features include:
• Time-saving online credit applications so customers are pre-approved before visiting the showroom
• Secure dealer portals with wholesale system information for lenders available at the push of a button
• Customer lifecycle management systems designed to share relevant information on the ownership experience with finance and dealers
“We are delighted to be working with the team at White Clarke Group to offer asset lenders and dealers a cost-effective solution that will drive engagement, retention and commerce,” ChannelNet chief executive officer Paula Tompkins said.
“Our combined approach benefits retail, fleet and wholesale buyers by accelerating the financing process at the dealership. At the same time, we are streamlining the process for lenders to help them drive new revenue more efficiently.”
GSFSGroup created a new executive position to respond to growth and an increasing need for data management and innovative technology in the automotive F&I industry.
The provider and administrator of a comprehensive portfolio of F&I products for dealerships this week announced the hiring of Steven Clark as its first vice president of IT Engineering.
GSFSGroup emphasized that it is investing heavily in technology advances and digital tools for dealers and customers. Clark is new to the automotive industry and brings 20 years of outside experience, allowing GSFSGroup to develop a fresh approach to innovative thinking.
“I am excited to be joining a very talented team at GSFSGroup and look forward to supporting an environment of collaboration and innovation that will take our technology to a whole new level,” Clark said.
Clark is a Microsoft Certified Professional and also holds a CPA license in Texas. The company highlighted his mix of technology and finance education, combined with an enterprise background in IT engineering, digital marketing, product architecture and technology solutions, made Clark uniquely qualified to drive innovation and technology advancement at GSFSGroup.
Clark will report directly to Dianna Dryer, president of GSFSGroup, and will lead the company's team of IT developers, architects and data managers while spearheading the development of new tools to drive efficiencies and convenience to its dealership partners.
“Steven is a strong leader who thinks strategically and has an excellent track record of successfully implementing innovative solutions. Steven truly cares for people and shares our vision for delivering the highest quality products and services to our dealers,” Dryer said.
“We are very pleased to have Steven join our team in this newly created executive role,” she went on to say.
As Kelley Blue Book rolls out its latest marketing campaign, Autotrader and KBB are teaming up with LendingTree to help potential buyers secure financing options just in time for Memorial Day weekend sales events.
The Cox Automotive companies announced on Thursday that they now are collaborating with LendingTree’s auto finance marketplace to provide each site’s visitors what executives think is simple and easy online financing that can be used for new and used cars and trucks, anywhere in the United States.
“Bringing LendingTree’s capabilities to Autotrader and Kelley Blue Book will help new- and used-vehicle shoppers by creating a seamless experience to research, shop for and secure financing on a vehicle, all in one spot,” said Jai Macker, senior vice president of product for Cox Automotive.
“Our ultimate goal is to empower consumers with comprehensive new and used-car information on both sites, including finance options for their specific needs while they navigate the car-shopping process,” Macker continued.
Shoppers can visit www.autotrader.com/car-loans/ or www.kbb.com/car-loans-and-financing/ to secure a free online financing request, compare competitive rates and payment terms from multiple finance companies and use a calculator to determine monthly payments on the amount financed, interest rate and contract term.
“LendingTree gives consumers the convenience, choice and simplicity to speed up the time it takes to shop for a car and a loan,” said Dimitar Alexandrov, vice president of automotive for LendingTree.
“Together with Autotrader and Kelley Blue Book, we are able to provide 36 million-plus shoppers the information they need to find and compare rates and terms from multiple lenders, all while online,” Alexandrov went on to say.
Newest marketing by KBB
In related news also released on Thursday, Kelley Blue Book announced the launch of its new “Your Car Guide” marketing campaign that reinforces the tools available on KBB.com to help guide vehicles shoppers wherever they are in their buying journey.
KBB highlighted its new “Your Car Guide” creative campaign illustrates how shoppers are not always clear on the vehicle they need and how Kelley Blue Book brings shopping into focus. eveloped in conjunction with independent advertising agency Zambezi, the new series, called “Your Car Guide” includes five new TV spots and online videos.
The series will air across cable, network and streaming television platforms, as well as social media.
The new spots can be found on KBB’s YouTube channel.
“Car shoppers often start the shopping process unsure of the exact vehicle they want and are left with a lot of questions about the vehicles they are considering,” said Greta Crowley, vice president of marketing for Kelley Blue Book.
“Using Kelley Blue Book’s vast expertise and tools helps shoppers ask the right questions, at the right time. Kelley Blue Book empowers car buyers to make clear and confident decisions, resulting in an easier and more satisfying shopping journey,” Crowley went on to say.
