In light of the current market conditions, both consumers and dealerships will continue to face significant challenges in 2024. Buyers are contending with elevated vehicle prices, rise in interest rates, and apprehensions regarding vehicle affordability, leading to potential delays in vehicle purchases. On the flip side, dealers are facing challenges with inventory shortages, staffing issues, a decrease in consumer demand, and the necessity to embrace more digital marketing and sales channels in order to meet the evolving needs of consumers.