Certified pre-owned sales climbed more than 2% in 2025, and with CPO vehicles remaining a “value signal in a normalizing used market,” J.D. Power is urging dealers and automakers to “lean on CPO as a strategic lever.” There were 2.61 million certified sales last year, which beat 2024 figures by 2.1%, Cox Automotive said, citing […]

A global pandemic. Chip shortages. Production and supply issues. Tariff and trade turmoil. The 2020s have been more rollercoaster than roaring for automakers. With the constraints and challenges of the last half decade-plus, OEMs have had to reconsider their approach to marketing and “really maximize the impact of every dollar they’re spending” on advertising, says […]

To be frank, it’s a tidy, convenient way for a moderator to wrap up a panel discussion: in the closing 2-3 minutes, give each panelist an opportunity for a parting shot. A key takeaway for the audience, something to watch for in the coming year. It’s also an open-ended way to yield some of the […]