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Dealer group C-suite executives examine role of AI at auto retailers
Artificial intelligence in auto retail, says Zeigler Auto Group chief operating officer Sam D’Arc, is in a similar place as digital retail was 4-5 years ago. There’s a lot of excitement, but perhaps not a complete understanding of how AI should be deployed at dealerships. “There is a ton of solutions out there. There are […]
Dealers look to AI for customer experience boost
Sam D’Arc doesn’t remember what his query was when he first used ChatGPT, but the response was fast and accurate. “It caused a little bit of awe and surprise in how well it extracted information into the answer to the question,” said D’Arc, who is chief operating officer of Zeigler Auto Group in Kalamazoo, Mich. […]
Carfluent’s new AI tool helps dealerships beat aggregators in searches
A growing percentage of consumers now use artificial intelligence as what marketplace Cars.com describes as a “trusted co-pilot” in their search for a vehicle to purchase. Meanwhile, other studies suggest that dealership websites are not visible to many of those AI-driven search engines. That means customers are routed through third-party aggregators rather than directly to […]