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Now united, Cox Automotive & Fullpath look for ‘friction points’ in car-shopping to help dealers solve
Last week, Cox Automotive closed its acquisition of customer data platform and marketing automation company Fullpath. It’s a move that Cox Automotive president Steve Rowley has said, “supercharges our data and AI advantages and brings our dealers the most advanced technology inside of our industry-leading connected retail platform.” So, what next? There’s a roadmap, says […]
Marketing for car dealerships in the age of AI
There’s no doubt that artificial intelligence is revolutionizing the way companies do business — and the automotive industry is no exception. In fact, most dealers have already embraced AI models and incorporated them into their daily operations. From analyzing data to streamlining processes, leaders are thinking about the ways AI can help their businesses. But […]
Amid out-of-reach new vehicles, flood of consumer interest drives up used-car prices
It’s a bit of Catch-22. With new cars out of reach for many, car shoppers are turning to the used-car market to find affordable options. But that rush of interest is driving up prices in pre-owned, too. Retail prices of used vehicles this month increased an average of more than $870 from April, according to […]