In this case, it could be considered positive that dealers have their heads in the clouds.

This week, Dominion VUE DMS released results of its 2021 DMS Dealer Sentiment Survey, a commissioned independent study involving 220 DMS decisionmakers from dealerships to determine attitudes toward their current dealer management system.

The cloud-native solution provider highlighted five key findings from dealers, chief financial officers, general managers, controllers and fixed operation managers at large and small stores across the U.S. who participated. They included:

— Microsoft is the preferred software provider over Google, IBM, Amazon or Apple

— Security, features and support were dealers’ reasons for selecting current DMS

— Dealers unsatisfied with ease of use, price and support of their current DMS

— Features and security are among the top reasons for switching DMS

— Most dealers prefer a cloud solution for security advantages

“Selecting a DMS is one of the most important decisions for a dealership. Choosing the right one is the first step for dealers to break free from outdated processes and take back control,” Dominion DMS president Sharon Kitzman said in a news release.

“This study indicates DMS choices are trending towards secure, cloud-native solutions with modern features, all backed by superior support,” Kitzman continued. “Providers that can offer those benefits will have an advantage as dealers demand more flexible, responsive systems that deliver a better experience for their employees and customers.”

To download the full report, go to VUEDMS.com/2021survey.