AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.”
Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM approval and reimbursement at scale. The company offers an advertising audience creation product that it says uses dealership DMS data to generate audiences.
On Friday, the two companies announced a collaboration in creating a product to provide their joint auto industry customers appealing and original equipment manufacturer-compliant digital advertisements.
The companies say auto industry OEM-compliant advertising can be difficult to navigate because of continually changing “regulations and monthly program changes.”
“Together, this collaboration delivers a scalable platform that simplifies and automates the delivery of OEM-compliant advertising across the automotive industry,” the companies wrote in a news release.
The companies describe the combined AET and Wizely product offering as “the easy-button for OEM-compliant automotive advertising.” They say it reduces the time from idea to launch from weeks to hours, and it does that by automating all of the elements of creating OEM-compliant campaigns.
AET Media says it allows customers to create visually attractive advertisements with OEM compliant “advertising creative,” disclaimers and campaigns built into the platform.
The company says that with the ad creative tool, it is no longer necessary to be a graphic designer to create eye-catching ads.
Users have access to audience targeting and messaging that the company says is customizable to their needs. After the ad is designed and targeting is established, the user can upload it directly to the company’s social media account or accounts.
The company says that makes its platform a single tool for ad creative, ad copy, audience targeting and deployment.
Wizely says its products pair well with the AET platform. Its Co-op Accelerator automates the creation of OEM-compliant co-op reporting, according to Wizely, and the company says that with the Accelerator, clients can track co-op budgets compared to spend, allowing for close management of co-op spending.
The company says that with its Wizely Pinpoint product, clients can use their own first-party data to target consumers with timely advertising.
“I’m really excited about this partnership.” Wizely founder James Grace said in a news release.
He continued, “Every month our industry faces the challenge of quickly building attractive and OEM compliant visual advertisements, targeting them to the right customers and getting co-op approval and reimbursement. The combined AET and Wizely platform solves this problem with an unprecedented level of speed and scalability that we think will be attractive both to dealerships and agencies.”
The companies say that through this partnership, joint customers can count on competitive pricing and operational alignment.
That, they say, ensures cohesive management of the campaigns from concept through pre-approval, design, and co-op reimbursement.