automotiveMastermind, a provider of predictive analytics and marketing automation products for dealerships and manufacturers, said on Thursday that all major OEMs now have access to its Market EyeQ sales platform.
In addition to servicing all major OEMs, representing 30 brands, the company said it is expanding its service-to-sales offering with CDK integration.
automotiveMastermind’s ability to service all major OEMs comes from what the company says is a commitment to building an improved incentives architecture within the Market EyeQ sales platform, which it says can accommodate deeper OEM incentives.
Household demographic data and other strategic information from IHS Markit and TransUnion powers Market EyeQ.
The company says Market EyeQ provides integration inside the dealership to better understand every buyer in a dealer’s market.
“Since last year’s launch of Market EyeQ, we’ve been providing exponential ROI for our dealer partners by identifying quality new audiences, driving high engagement and offering intelligence to close more sales,” said automotiveMastermind co-founder and chief executive officer Marco Schnabl.
Schnabl added, “This year, we are doubling down on our mission to predict and engage with every automotive sales and service opportunity while delivering the highest quality results for dealers.”
He said the company is using additional data sources to provide actionable intelligence on every automotive consumer.
“The ability to now service all major OEMs gives us the unprecedented ability to help even more dealers across the country experience the Market EyeQ advantage,” Schnabl said.
“The service drive is a huge area of opportunity for dealers, but they need insights on those customers who are unknown to them,” said automotiveMastermind chief product officer Joe Kacala.
Kacala continued, “Market EyeQ’s Service Conquest component provides those insights with an extremely high VIN match rate, allowing them to activate more in-market buyers into their portfolio.”
Kacala said the recent expansion of Service Conquest’s capabilities includes CDK service arrival notifications and service appointment reports.
“This allows dealers to plan ahead for scheduled appointments and have compelling consumer data on walk-ins, too,” Kacala said.