Auction Edge has announced significant upgrades to its Edge Simulcast platform — and the newly upgraded platform has a familiar name, with a familiar partner.
Edge Simulcast — powered by Velocicast — is the result of decades of collaboration between Auction Edge and Auction Frontier, the original architects of the Edge Pipeline system.
“I am excited to continue the partnership between Auction Edge and the designers of Velocicast,” said Dan Diedrich, president of Auction Edge. “The teams at Auction Frontier and Auction Edge have a long history of working together. This relationship only solidifies that history, benefitting buyers, sellers and the industry as a whole.”
The existing Edge Simulcast platform is scheduled to be phased out within 12 months, according to Auction Edge. “We have carefully planned the execution of upgrades across the entire 230-plus Auction Edge locations,” said Seth Corrigan, lead pipeline support and installation coordinator. “The new system should roll out very smoothly.”
“After battle hardening the Velocicast system at several of the leading auctions in the West, it made sense to find a partner with the footprint, reputation, and solid support infrastructure of Auction Edge”, said Scott Suchomel, president of Auction Frontier. “The fact that we have been working closely with Auction Edge on other initiatives for the last 10 years makes this a natural fit.”
A number of independent auctions have participated in a limited rollout of Edge Simulcast — Powered by Velocicast. Trent Long, co-owner of Airport AA in Alcoa, Tenn., recently switched to Velocicast from another simulcast vendor.
“The functionality and ease of use of Velocicast has been a welcomed change to our auction. It has significantly improved the user experience for each of our employees that help manage and administer our simulcasts,” he said.
Auction Edge offers a suite of products and services for auction management and an online marketplace representing more than 230 independent auctions.