As IAA works to enhance its business model and move further into the digital space, the company is focused on introducing technology and innovation that “[drive] our industry forward while positively transforming the customer experience,” said IAA chief executive officer and president John Kett.
“AuctionNow is a prime example of how we can add more value to the auction process,” Kett said in a news release. “Our AuctionNow platform has performed exceptionally well in Canada and we are excited to now be using this technology in all of our U.S. auctions.”
Global vehicle marketplace IAA on Wednesday introduced IAA AuctionNow in the United States. The company says that with the new, proprietary AuctionNow interface, buyers can create their own customizable bidding experience. IAA says that can result in additional flexibility and control and add more value to the auction process.
IAA developed the AuctionNow platform, which it says gives the company full autonomy to continuously enhance the bidding experience based on customer feedback and recommendations.
The platform has been in use throughout the company’s Canadian operations since 2016. The new platform, which IAA says has consistently received positive customer reviews and feedback, replaces the legacy I-bid LIVE platform.
Improved auction monitoring options are among the highlights of the new platform’s enhanced bidding and buying experience. Buyers can now view and participate in up to 12 auction lanes through the same view. At the same time, they can also use enhanced search features to find vehicles quickly, according to IAA.
New bidding features are another highlight. By skipping to a higher bid using the new “jump bid” option, buyers can now speed up the bidding.
Other highlights include:
— Enhanced visual and audio signaling. That ensures the buyers know when their vehicles of interest are scheduled to cross the block. That helps them never miss a buying opportunity, IAA said.
— Enhanced auction reminders. Notifications help buyers not miss an auction by better managing their time and priority bids.
— Augmented viewing functionality. Buyers and sellers can now gain access to the same screen views with different control functions. Both also have a choice of screen size for viewing.
— Expanded vehicle details. They are now available on the Run List and Product Details directly within the AuctionNow bidding platform.
— Seamless audio experience. Now, buyers have audio within the iOS and Android IAA Buyer apps.