Kevin Mantz said the Rplate digital license plate symbolizes the technology trends in automobiles. Mantz, who is general manager for Future Nissan in California, said about 40% of vehicles’ cost today is dedicated to technology.

“The license plate is the only remaining element of a vehicle that heretofore remained untouched by technology's advance,” Mantz said in a news release.

ReviverMX is developer of what it describes as the world’s first digital license plate, and on Wednesday the company said it entered into an agreement with the Future Automotive Group to sell Reviver Rplates through its Future Nissan dealerships in Folsom and Roseville, Calif.

The agreement between the two companies provides them with a path to direct sales of Reviver's Rplate and a shared revenue stream. Future Nissan will offer Rplates with new Nissan vehicles and through Future Nissan’s service lanes.

The companies say that with the Rplates, Future Nissan gains what they describe as a distinct differentiation. They say the Rplates enhance a vehicle's technology profile with a unique look.

In the area of technology, Rplate owners can conduct many DMV transactions and reduce or eliminate paper-based transactions during registration renewal.

The registration renewal process takes place over the air through Reviver’s proprietary smart-phone app. Because the Rplate updates itself, that helps eliminate the need for traditional stickers. 

Rplate owners can display DMV-approved banner messages. They can also modify their Rplates’ appearance by changing background colors through the app.

Reviver and the Future Automotive Group said their alliance will help both companies in other ways. Reviver founder and CSO Neville Boston said Rplates bring value to vehicle sales by helping to start conversations about vehicles on showroom floors displaying them.

The plates at Future Nissan display the Future Nissan logo.

“When a potential customer sees the Rplate for the first time, the discussion frequently begins about the Rplate, bringing incremental value to the purchasing process,” Boston said. “Customers are compelled by how good it looks. Once they see it change from the dealer's display to another image, they’re amazed.  It’s a real game changer.”

“Rplates look great, and their compliment to Nissan’s onboard technology offerings is brilliant,” Mantz said.

Reviver is currently selling the Rplate and the more advanced Rplate Pro for vehicles registered in California and Arizona. Eleven other states are actively engaged in adopting Reviver plates.

 The company is currently selling Rplates through channels such as automotive dealerships and affinity groups such as Susan G. Komen and the Arizona State University alumni association.  The company is gearing the Rplate Pro to serve small- to medium-sized commercial fleets.