In an effort to help dealers connect with their customers in an automated way, AutoAlert has teamed up with artificial intelligence-powered sales assistant Conversica, the company announced Monday.
This new venture has brought together two former VinSolutions executives: Mike Dullea, former VinSolutions chief executive officer and current CEO of AutoAlert; and David Marod, a former sales executive at VinSolutions and current automotive industry general manager at Conversica.
When it comes to sending the right message to customers at the right time, the new integration can allow AutoAlert to identify the best moments within a dealership's customer base for Conversica to automatically send messages to consumers.
"We have always been aware that the amount of opportunities we create out of our dealerships' DMS database can be overwhelming at times," Dullea explained in a news release. "This is why we put some much emphasis on automated communication. At the same time, we never want to lose sight of the ultimate goal, which is providing customers with the best shopping experience possible. That is why the partnership with Conversica makes so much sense for our dealers."
AutoAlert's CXM platform includes a predictive-analytics algorithm model that the company has said it utilized for 13-plus years.
"The thing about programs like Conversica's, is that they get smarter with every touchpoint and transaction, making our AI engine smarter today than it was yesterday, last month, or last year — obviously the same can be said for AutoAlert and its predictive analytic algorithm," Marod said.