Dealers using both Auto/Mate Dealership Systems and ProMax solutions can now access strengthened sales, lead, marketing and productivity management tools.

Auto/Mate announced Monday that it has integrated its dealership management system (DMS) with ProMax to help dealers optimize their sales process and lead generation by way of real-time data exchanges between the two systems.

“ProMax is a proven, award-winning company that designs software to give dealerships a competitive edge in a demanding market,” said Auto/Mate Dealership Systems president and chief executive officer Mike Esposito in a news release. “Additionally, ProMax provides a variety of services to help dealers generate, follow up and market to leads, as well as tools and training to close customers for a complete front-end solution.”

According to Auto/Mate, ProMax currently provides retail automotive CRM/ILM, desking, credit and compliance solutions to more than 2,000 dealerships.

Along with being able to find the best-performing lead sources, with ProMax software, dealers can also create targeted marketing campaigns, Auto/Mate said.

“Auto/Mate customers that are used to a high level of customer service and support can expect the same stellar experience and ease of use with all of our ProMax solutions,” said Darian Miller, chief technology officer of ProMax. “Additionally, we appreciate Auto/Mate's low-cost integration process so that we don't have to pass high integration and certification costs to our dealer customers.”