Autotrader announced Tuesday it has partnered with MSN Autos to provide vehicle listings for the automotive website.
Through this partnership, MSN Autos users will have access to Autotrader’s dealer and private-seller listings; meanwhile, this allows dealers access to the consumer audience of MSN Autos.
When a shopper is on the MSN Autos site, he or she punches in make/model/zip code information and is taken to a co-branded Autotrader search results page to see matching cars.
“Autotrader is continually looking for creative and strategic ways to drive even more traffic to the inventory listings of our dealer clients,” Jessica Stafford, vice president of marketing for the Media Solutions Group at Cox Automotive, said in a news release.
“MSN Autos inventory listings powered by Autotrader will increase the breadth of Autotrader’s audience and help deliver on our mission of enabling dealers to connect with in-market shoppers who are searching for their perfect match,” she said.