AutoWeb, formerly known as Autobytel, has named a chief human resources officer, appointing a former Cox Automotive leader to the position.

Named the CHRO for AutoWeb, in a move effective Monday, was Sara Partin, who most recently held the same position at Yellow Pages.

Before her time with YP, she headed up HR at Cox Automotive’s Media Solutions Group.

“Sara’s extensive background running human resources for large automotive and media companies will be an invaluable asset,” AutoWeb president and chief executive officer Jared Rowe said in a news release.

Rowe has been director, president and CEO at Autobytel since April, after his tenure as CEO at YP. Rowe joined YP in 2016 after serving as president of the Media Solutions Group at Cox Automotive.  

“Human resources is a strategic function that helps to fuel the growth of innovative technology firms. We look forward to utilizing her experience in building teams, driving change, and rationalizing human capital needs and efforts as we rebuild and strengthen our team in support of our new strategic direction,” Rowe said.

Added Partin: “AutoWeb has built a unique digital marketing platform providing OEMs and dealers with high-quality advertising solutions. As we introduce new strategic initiatives to better capitalize on this platform, I look forward to working with the team to bolster and better align the company’s human capital with our new objectives.”