Black Book has integrated its data into 360 AUTO, which provides tools, technology, and guidance to help auto dealers increase dealership lot visits and sales.

Black Book data and analytics will integrate with 360 AUTO’s AutoRetail product. That digital retailing tool integrates into dealers’ websites to drive business into their retail location to help sales teams close more deals.

The tool aims to make small and large dealerships more competitive for customers who don’t want to go into a dealership or who want to spend less time negotiating, according to the company.

The entire sales process can be completed on the 360 AUTO platform. According to the company, that can help remove barriers and make car buying more transparent.

360 AUTO chief sales officer Eric Fuller said integration of Black Book’s enhanced data into its digital retailing product allows the company to get a near-perfect appraisal every time.

“Our 360 CXM provides us with more data on the consumer than dealers are used to,” Fuller said in a news release.

Fuller also said, “Adding a perfect trade value has never been so important. With this valuation, the auto retailing software personalizes everything for the consumer so that they can work their personalized deal, change their monthly payment, and more in total anonymity or until they choose to engage with dealership.”

“By adding digital retailing to our 360 CXM technology, 360 now seamlessly allows consumers to complete a car buying transaction without ever entering a dealership,” said 360 AUTO chief executive officer, Frankie Russo.

Jared Kalfus, executive vice president of revenue for Black Book, said the partnership could help dealers drive growth from consumers who view the traditional car buying process with dread.

“360 AUTO’s platform is customizable, responsive, and intelligent,” Kalfus said. “Our enhanced data gives dealers on the platform a precise valuation so they can increase their profits and reduce their risk during the entire car buying process.”