Digital license plates are gaining momentum in the Golden State with franchised dealers leading the charge.

Reviver Auto, creator of the digital license plate Rplate Pro, on Thursday announced it has partnered with the California New Car Dealers Association (CNCDA) to make the Rplate Pro more easily accessible to the customers of the organization’s more than 1,200 franchised dealers.

The Rplate Pro is designed to transform the 125-year old stamped metal license plate into a sleek, digital, high definition display that can offer new efficiencies and benefits. The Rplate’s connected car platform will soon automate DMV renewals, replacing legacy stickers with digital decals and add new levels of personalization to the license plate. 

In addition to offering a unique opportunity to reach the millions of new-vehicle purchasers with the Rplate, the California New Car Dealers Association will work with Reviver Auto to educate its members on how the Rplate technology works and about the value it can bring to their dealership customers.

“California’s auto dealers, who serve the largest car market in the U.S., have always been ahead of the auto technology curve and eager to offer their customers the latest and best innovations for their vehicles,” said Neville Boston, chief executive office of Reviver Auto.

“We are thrilled to work in partnership with CNCDA to enable their members to meet the growing consumer demand for the Rplate Pro, which offers a unique value proposition to both consumers and dealerships,” Boston continued.

In addition to enabling users to automatically renew DMV registration, the Rplate can allow consumers to view their vehicle’s telematics and customize the look of their plate by changing the background (black to white / white to black) and adding DMV-approved cause or personal messaging, such as "Support Our Troops," "God Bless America," and "I’d Rather Be Running."

As a truly cutting-edge and unique aftermarket product, the Rplate, which also is meant to beautifully integrate with today’s vehicle styles, can offer dealers an additional way to differentiate their dealerships and add value for their customers.

“CNCDA is excited to announce our new partnership with Reviver Auto. We are eager to assist in facilitating our members’ ability to bring this unique and potentially game-changing technology to their customers statewide,” CNCDA president Brian Maas said.