A new partnership between Carfax and conversational commerce company Gubagoo provides another avenue for car shoppers to research a vehicle before purchasing, according to the companies.
A free Carfax Vehicle History Report is now accessible to consumers using Gubagoo’s chat and digital retailing services on dealer websites.
Gubagoo’s conversational commerce platform for auto dealerships and OEMs includes ChatSmart advanced live chat, Text+ for inbound/outbound texting, Publisher for behavior-based offers and incentives, and Gubagoo Virtual Retailing’s guided shopping experience.
Using that platform, consumers will receive one-click access to Carfax Vehicle History Reports.
Carfax says that with those reports, car shoppers can use information such as prior accidents and damage, number of owners, service records and mileage to make confident decisions.
Dealerships that partner with Carfax and Gubagoo can “maximize their utility” with the integration. Carfax says that with the integration, dealerships can provide more transparency to car shoppers through easier access to Carfax reports.
“We know consumer knowledge of the vehicle history improves trust with dealerships, leads to better informed buying decisions and increases sales conversion on used-vehicle inventory,” Carfax vice president of marketing Scott Fredericks said in a news release.
Gubagoo chief executive officer Brad Title said his company was excited to partner with Carfax.
“We are constantly working to bring consumers and dealerships closer through omnichannel communication and transparency,” Title said. “We firmly believe that building trust with online shoppers in both online and offline channels is paramount to helping consumers make more informed buying decisions that meet individual needs.”