CarGurus made a move Wednesday to further strengthen the digital retail segment of its business.

The online auto marketplace announced it has hired former Amazon executive Brad Rosenfeld to run its digital retail offerings.

As executive vice president of digital retail commercialization, Rosenfeld will head up CarGurus’ “path to further developing and monetizing its digital retail business,” the company said in a news release.

Rosenfeld was at Amazon for close to a decade, working in leadership roles dealing with building and scaling ecommerce businesses. His specialized in aiding brick-and-mortar businesses with digital transformation, something car dealers can certainly relate to these days.

“I am elated to welcome Brad to the CarGurus team,” CarGurus president and chief operating officer Sam Zales said in a news release. “Brad’s extensive expertise in helping brick-and-mortar retail businesses into the digital world will be a fantastic addition to CarGurus as we create more digital retail capabilities to help consumers and dealers buy and sell vehicles online.

“His proven track record in innovating new e-commerce business models will be tremendously valuable as we continue to advance our digital retail capabilities,” Zales said.

Added Rosenfeld, “CarGurus’ success lies in being on the cutting edge and keeping its finger on the pulse of what matters most in automotive retail, including providing digital retail offerings that connect its high-converting consumer audience with the largest dealer network in the market.

“I am thrilled to join such an impressive team at such an important juncture in automotive retail, and I look forward to working with CarGurus’ employees, dealership customers and industry partners on scaling the company’s digital retail product lineup,” he said.

CarGurus continues to build on its digital retail offerings to connect consumers who want to buy online with its dealership partners. That includes launching a Finance in Advance product that allows consumers to go online and pre-qualify for financing.

Additionally, the company is providing early access for dealers on CarGurus Convert, which lets consumers go online to estimate trade-in values, select F&I products and pre-quality for financing prior to connecting with a dealer.