announces new chief strategy officer from Alphabet


Just a day after naming a new chief revenue officer, announced Thursday that it has expanded its leadership team even further with the appointment of Matthew Gold as chief strategy officer, who was most recently responsible for growing YouTube viewership in new markets at Alphabet — the parent company of Google.

The company announced Wednesday that it has also brought on Doug Miller from Chatbox to succeed John Clavadetscher as CRO.

Meanwhile, the company said that Gold brings a depth of expertise pertaining to strategy development, technology and consulting to his new role.

“Matthew is a proven strategist and important addition to the leadership team,” chief executive officer Alex Vetter said in a news release. “Over the past year, our company has grown from – the online automotive marketplace – to an enterprise of brands offering digital solutions focused on driving the future of automotive retail for consumers and our partners.

“He brings a data-driven approach to strategic planning and execution that will help define and accelerate new growth opportunities across our business and brands,” Vetter said.

During his time at Alphabet, Gold most recently served as head of strategy and operations for emerging market product partnerships at YouTube. He was tasked with forming strategies and partnerships using insights and traffic from some billion-plus users, to help grow YouTube viewership in new markets, according to

In his new role, along with heading the company’s new business development efforts and fostering strategic alignment across all brands, Gold also has also been tasked with augmenting and expanding the company's long-term growth strategy, according to the company.

“I see tremendous opportunity in the business,” said Gold. “I am excited to be back in Chicago and to work closely with the ( team to help move the business forward on multiple fronts.”

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