Cars.com has unveiled a new social solutions product that is designed to help dealers share their Cars.com used-car listings with active shoppers on Facebook Marketplace.

Cars.com announced Tuesday that its new Facebook Marketplace-integrated product, Social Sales Drive, can directly connect dealer's inventory to its business page on Facebook.

According to Cars.com, Facebook is two times as efficient as paid search when it comes to directing active car shoppers to a dealership's website to engage with inventory.

“Social is a must-have for automotive dealers with the increasing amount of time people spend on social media and their desire for a shopping experience that meets them where they are,” Cars.com chief executive officer Alex Vetter said in news release. “The combination of powerful Cars.com advertising and targeting with the efficiency of social as a selling channel is a win-win for dealers and manufacturers. Cars.com is innovating at the speed of retail and leading the way for social selling in automotive.”

In addition to Conversations, the company’s messaging platform that can seamlessly integrate into dealer websites for 24/7 chat options between dealers and car shoppers on Facebook Messenger, the Social Sales Drive solution can automatically upload a dealers' complete used-car inventory to Facebook Marketplace.

According to Cars.com, over 50 percent of Facebook Marketplace car shoppers are connecting with dealerships during off-hours, between 6 p.m. at night and 9 a.m. in the morning.

Furthermore, with Social Sales Drive’s “Ana Bot,” the solution’s proprietary A.I. powered chatbot, consumers can get real-time answers to their questions, and dealers don’t have to lose out on an opportunity to connect with consumers after hours.

Along with beta testing showing that an estimated over 50 percent of car buyers on Facebook Marketplace want to interact after business hours, Cars.com said that rapid adoption of the new product in test markets also created a waiting list of more than 1,100 interested dealers nationwide.

“I’ve wanted to take advantage of Facebook Marketplace for some time, so when Cars.com offered to get all our inventory up and manage chats on our behalf, I was very interested,” said Kevin Jamiel, a sales manager at Chuck Nicholson Mazda in Dover, Ohio who participated in the pilot for Cars.com’s Social Sales Drive. “The managed chat functionality does an amazing job of getting shoppers' basic information and then handing them off to us, so we don't have to sit in front of a computer answering Facebook messages all day. We sold 10 cars in the first six weeks using this product. We love it.”

Along with Social Sales Drive, Cars.com's full suite of social solutions includes the company’s March-released product Cars Social for automotive dealers.

Cars.com said that it first started working with Facebook as a listing partner back in October when the company agreed to have a portion of its inventory made available on the social site.