CarSoup.com has integrated fresh multi-touch attribution technology in an effort to help dealers verify which particular marketing sources are helping them move metal on the site.
The company announced Monday that dealers can get an increased holistic view of how their vehicles sell on the site via Clarivoy’s Attribution API software.
CarSoup is a national marketplace to buy, research and sell inventory, and has about 6 million new- and used-vehicle listings combined.
The site is populated by 20,0000-plus dealers and thousands of private sellers who post cars for sale on the site.
In addition to data on vendor website traffic, attribution technology from Clarivoy can provide dealers with insight on how each vendor and marketing source has performed each month.
“We are very excited about this partnership with Clarivoy. With Clarivoy’s new Attribution API, we can finally show performance according to the amount of sold vehicles that have CarSoup.com in the buyer’s purchase journey.” CarSoup president Brian Bowman said in a news release. “Dealers will no longer be reliant on salespeople to properly source where a buyer came from. This enables us to consult with our dealers and provide data they can trust. As a result, our dealers know they are spending their marketing budget in the right place; thus, we can truly prove our value.”
Furthermore, CarSoup suggested that the latest attribution technology from the Clarivoy goes a step further than last-click attribution models to ensure that proper credit is awarded to the specific marketing sources that are responsible for swaying a customer’s vehicle purchase.
Clarivoy’s API software uses proprietary technology to match a person to multiple devices across multiple channels.
“Our Attribution API software provides dealers with monthly visibility into the total number of vehicles sales that our Attribution API partners influenced each month. This will allow CarSoup.com, armed with more data, to consult with their dealers to improve their results,” Steve White, chief executive officer at Clarivoy, said in the news release.