CarStory announces updates to sales prediction platform

CarStory Insights displayed on a smartphone. Photo courtesy of company.
AUSTIN, Texas - 

CarStory announced Tuesday several new features now available for its recently launched sales prediction platform — CarStory Insights’ Inventory Intelligence — which enables dealers to monitor their local market.

This follows news from last month that the company partnered with FordDirect to provide Ford and Lincoln dealers with a FordDirect website CarStory Market Reports for used-vehicle insights at no charge.

Along with a responsive web Experience, the CarStory Insights platform now has features such as instant search, which allows users to quickly search by make, model, VIN or stock number; and instant Alerts, which provides dealers with notifications when a market change affects their inventory.

Current CarStory Insights customers can access the newly updated platform as a free upgrade by updating the product on the Apple App Store or Google Play Store.

“Today, 50 percent of a dealer’s inventory will sell too fast or too slow,” CarStory president and chief product officer Chad Bockius said in a news release. “CarStory Insights is the only product that shows how price changes affect a vehicle’s days on lot. Having this insight is key to maximizing profits and turn. The new enhancements to CarStory Insights demonstrates our commitment to innovation and incorporates months of dealer feedback delivered in an elegant and user-friendly interface,” Bockius continued.

In addition to Instant Search and Instant Alerts, new features added to CarStory Insights include:

  • Prediction Explorer
  • Deal Analysis
  • Market Pulse
  • Customized AI
  • Dealer Group Support
  • Performance Dashboard

Additionally, new CarStory Insights customers can subscribe for a free 30-day trial.

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