CDK adds Accu-Trade to partner program


Accu-Trade is the latest company to join the CDK Global Partner Program, the company announced Thursday.

As an approved CDK Partner, Accu-Trade is now part of a marketplace made up of over 350 partner companies that offer more than 450 different applications that are developed to help dealers. The program is one of the largest, third-party partner programs in the automotive industry. 

CDK Partners can access data and workflow integration from a wide range of third parties, OEMs and dealers. 

“As a company, we are always looking for ways to help dealers engage their customers early in the buying process,” Accu-Trade founder Robert Hollenshead said in a news release. “It’s all about our dealers getting great trade-in leads that they can easily and cheaply convert into concrete sales.”

With Accu-Trade, users can obtain VIN-specific vehicle pricing and its valuation tool Appraiser and its lead generation tool, Instant Offer.

Appraiser is a condition-based appraisal tool for wholesalers, meanwhile, Instant Offer is a plugin designed to integrate seamlessly into dealer’s websites for consumers.

“We’re very pleased to introduce Accu-Trade as the newest member of the CDK Global Partner Program,” added Howard Gardner, vice president and general manager of CDK Data Services. “Accu-Trade is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

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