CDK Global has acquired Progressus Media to grow the technology and capabilities of its CDK Advertising business.

The company recently announced that the transaction closed for an undisclosed amount earlier this month, and it has also appointed Jen Cole to head CDK Advertising as vice president and general manager.

“We are excited to bring the Progressus Media team into the CDK family,” Cole said in a news release. “Our data-driven solutions, which help to put the right targeted messages in front of consumers at the right time in their shopping journey, combined with Progressus’ advanced technical capabilities, mobile conversion focus and subject-matter expertise, uniquely position us to provide competitive solutions in this rapidly changing market.”

CDK said the addition of team members, technology and products from Progressus can help advance CDK’s growth in social media channels.

Throughout the next several weeks, the Progressus Media team will work on fully integrating into the CDK Advertising business, according to CDK.

The Progressus Media team will remain based at their current office located in downtown Chicago.

Marketing activation platform joins Partner Program

Meanwhile, in other recent CDK news, 1-2-1 Mobile announced Monday that it is the latest company to join the CDK Global Partner Program.

“We are thrilled to join the CDK Global Partner Program,” 1-2-1 Mobile chief executive officer Alon Omer said in a news release announcing the new partnership. “This partnership gives us the opportunity to bring the power of our innovative marketing activation platform to thousands of automotive dealerships nationwide.

“1-2-1 Mobile has already partnered with top-tier automotive groups to transform their marketing campaigns into interactive, mobile-specific engagement tools that provide unprecedented marketing intelligence and ROI,” Omer continued.

1-2-1 Mobile uses engaged customer's mobile phone number to track their journey with an image-based mobile coupon, as well as provide dealers with marketing intelligence per customer.

Marketing intelligence that can be delivered by 1-2-1 Mobile includes information such as the marketing channel, specific promotion and customer's mobile phone number, as well as the location the coupon was redeemed.