ATLANTA -

As part of an expansion announced Wednesday, Clutch Technologies is now offering its Single Vehicle Subscription product line throughout the U.S.

The goal of this “one car, one member” product, which is part of the overall product portfolio at Clutch, is to offer greater flexibility and choice — it can be configured based on single VIN or make/model; for new or used vehicles; tailored to high-end, mass-market or subprime customers; and includes customizable options for membership, the company said in a news release.

The Drive Flow subscription program from Flow Automotive began using Clutch’s Single Vehicle Subscription product earlier this year.

“At Drive Flow, we believe your car should match your life,” Drive Flow president Eric Flow said in a news release. “As we grew our subscription business, we learned some of our members loved the multi-car subscription product, but for a variety of reasons wanted to be in a specific vehicle.

“We shared these needs with Clutch and the demand for a single vehicle subscription product,” Flow said. “This new product from Clutch has allowed us to leverage our fleet to serve a diverse group of members with different driving needs.

“Based on the tremendous success we've experienced with Clutch and their revolutionary platform, single car and multi-car are just the beginning of the different subscription products we plan to offer our members.”

Clutch president Vince Zappa said: “Clutch’s mission is to organize and optimize consumer transportation across a variety of different models. As the leader in the car subscription space, Clutch is providing the automotive industry with a way to operate a diverse product portfolio levering one fleet of vehicles that meet a variety of consumer needs. Our single vehicle solution increases vehicle utilization and fleet optimization for a larger section of the market.”