Just days after Thoma Bravo completed its purchase of J.D. Power, resulting in a merger of the latter with Autodata Solutions, J.D. Power made another move on the software front.
On Dec. 20, the company announced it had acquired Trilogy Automotive, which is the automotive software division at Trilogy Enterprises and a provider of Software-as-a-Service (SaaS) lead and digital management platforms.
J.D. Power will integrate the SaaS-based enterprise lead management platform from Trilogy into the OEM digital dealer platform of its Autodata division.
“Trilogy Automotive has built one of the industry’s most powerful solutions for identifying high quality leads from the vast number of automobile shoppers, all while maintaining a seamless customer experience, continuity with OEM guidelines, and real-time insights for dealers and OEMs,” Craig Jennings, who is the president of the Autodata Solutions division at J.D. Power, said in a news release.
“By integrating Trilogy’s capabilities with our existing OEM digital dealer platform, we will be able to create a robust suite of digital marketing platforms providing lead management, lead generation and digital management services to OEMs, dealer service providers and retailers,” Jennings said.
Trilogy Automotive will be integrated in to the Autodata Solutions division at J.D. Power, and its senior leadership and employees will remain with the company.
“I’m thrilled to lead the Trilogy Automotive team into our new partnership with J.D. Power and the Autodata team,” Trilogy Automotive president Kim Irwin said in a news release.
“The Trilogy Automotive story is one of amazing growth, having expanded rapidly from a core group of employees who built the initial framework for our platform to become a leading technology company that supports some of the most prestigious brands in the automotive industry,” Irwin said. “I speak on behalf of the whole Trilogy Automotive team when I express how excited we are as we look forward to our next phase of accelerated growth.”