Somers, N.Y. -

Lead generation solution provider DealerDNA announced Monday that it has launched – DealerDNA Synergie – a proprietary marketing engine that plugs into dealers’ existing websites to provide transparent transactions with high-quality leads.

DealerDNA Synergie offers performance reporting that equips dealerships with tools to analyze the productivity and lead generation activities of ad campaigns.

“For the first time dealers will be able to push trim-level pricing to consumers across their digital marketing assets and offer the lowest price on the vehicle in real time.  Best part? It’s all automated, so it provides a ‘set it and forget it’ mentality to best pricing marketing. It’s going to be a game-changer,” DealerDNA chief executive officer Steven Couture said in a news release.

Along with high-performance inventory data mining, DealerDNA Synergie supplies dealers a customizable specials engine with fully engineered ad campaigns.  DealerDNA said ad campaigns are dynamically linked to Google, Bing, model specific landing pages and payment calculators.

According to the company, its new marketing engine can provide dealers: 

  • A 65-percent increase in site traffic and page views
  • Thirty percent average click-spend savings over competitors
  •  SEM management fee of seven percent

“Coming from the automotive side of the business myself, it was important to me to provide a customizable resource for those who want it, but also an automated solution for those dealers who don’t want to take further resources away from the business of selling,” said Doug Foss, chief marketing officer at DealerDNA. “With Synergie, you get the best of both worlds.”