Joe Chura is a former dealership general manager who says he knows the importance of a website that makes a strong first impression for customers, “but is lightning fast, user friendly and built to convert.”

Chura is chief executive officer and co-founder of Dealer Inspire, a Cars.com company that describes itself as providing disruptive technology and digital marketing solutions to the automotive industry.

The company announced last week that General Motors has selected it as a website provider for GM’s more than 4,000 U.S.-based Chevrolet, Buick, GMC, and Cadillac dealerships.

“We believe we can help GM dealers across the country better compete with a fully connected and customizable website platform that is built for the innovative dealer and mobile-first consumer in mind,” Chura said in a news release.

Dealer Inspire said its advanced website platform, which it said is the core of its “connected ecosystem of solutions” that make improve automotive retail from search to signature, is a six-time AWA Pinnacle Platform Winner.

DI websites are built on a customizable platform and designed with user behavior data, Dealer Inspire said. The company added that the sites’ advanced technologies drive modern consumers toward purchase decisions.

Website customization is one highlight of the platform. Dealer Inspire says its platform is built for strong dealer customization. The company said that with no coding or complicated tools required, its page-building tools allow dealership teams to update and create professional quality web pages.

Another highlight is website personalization. The company said the shopper personalization powers the DI website experience. To drive leads, that personalization adapts messaging, creative, and offers to individual users’ shopping intent, history, and current geo-location.

Other highlights:
— Lightning inventory: The company says the vehicle search is instant across all devices. With each letter typed or word spoken through voice search, the vehicle search displays more relevant results in milliseconds, according to the company, Shoppers can also instantly search by factors such as their desired payment and features to quickly make buying decisions online.

— Proprietary reporting: Dealer Inspire says its platform debuted in 2012, providing dealers with transparent ROI on their website and marketing performance. The company said advanced reporting continues to enhance the dealer software. That includes Roxanne event-based attribution and customer models. It also includes the new PRIZM dashboard that features proactive data alerts.

Dealer Inspire said that it supports a strong dealer-to-employee ratio that ensures strong service. The company sourced its Dealer Inspire Dealer surveys, based on 2,800 dealer respondents, in stating that it achieved an average dealer satisfaction score of 9.5 out of 10 in 2019. A team of performance managers use marketing strategy, execution, and transparent reporting in partnering with dealers to continually increase results.

With that combination of technology, on-call support, and OEM integration, Dealer Inspire said GM dealers have a powerful advantage in sync’ing national creative, inventory, pricing, and incentives for effective go-to-market campaigns.

Winner of the 2019 AWA Pinnacle Awards for Websites, Website Merchandising, and Digital Retailing, Dealer Inspire also received a Top Rated Award in the DrivingSales Dealer Satisfaction Awards, with top dealer satisfaction rankings in the Digital Retailing and Websites categories.

“We first became a GM managed digital advertising vendor in October 2018, and our team is excited to now expand our offerings and deepen our relationships with GM dealerships,” Chura said.

For more on Dealer Inspire's work and this partnership, see the episode of the Auto Remarketing Podcast with Chura below.