A new month begins with another acquisition announcement.

DealerBuilt, an enterprise dealer management system (DMS) provider for retail dealerships, on Monday announced the acquisition of Vistadash, a leading agnostic marketing intelligence platform that helps the automotive industry standardize digital metrics to create a fair baseline measurement of digital performance.

DealerBuilt said through a news release that this acquisition signifies continued progress in its plans “to shape the future of automotive retail.”

Mike Trasatti is DealerBuilt’s chief executive officer.

“We understand the value of data and the real need to provide dealers and the industry with better business intelligence tools so they can react to an ever-changing market,” Trasatti said in a news release. “DealerBuilt was built for dealers by dealers to solve their pain points and frustrations with DMS providers. That commitment remains as true today as it was when we first started back in 2008.

“These are exciting times for the future of DealerBuilt and our dealers. And this is just the beginning of our expansion plans. With this acquisition, we further strengthen our commitment to our customers and this industry to deliver impactful solutions,” Trasatti continued.

DealerBuilt highlighted Vistadash has a platform that brings a vast array of automotive marketing metrics into one single sign-on dashboard. It standardizes a dealer’s Google Analytics account, measuring data on an “apples to apples” comparison.

The company explained the platform can take data points from multiple sources, layer them together and create a condensed view. DealerBuilt noted that this process can expose “blind spots” and opportunities to improve the dealer’s marketing performance.

DealerBuilt mentioned that Vistadash’s platform is in high- demand and has quickly grown from 500 rooftops to more than 2,700 over the past three years.

“With our strong growth, this is a much better alignment for Vistadash,” Vistadash president Dan Moore said in the news release. “This acquisition will continue to strengthen our expansion and the actionable insights we provide dealers so they can make meaningful decisions for their business expansion and profitability.

“First-party data is critical to understanding what areas of the dealership are impacted. DealerBuilt and Vistadash have the knowledge and expertise to deliver a much-needed bi-solution to the industry,” Moore went on to say.

DealerBuilt’s DMS is designed to be a modern, highly customizable platform that can be precisely tailored to a dealership’s unique business processes and enterprise transaction and reporting requirements.

Formed in 2008 to bring to market an enterprise DMS that provides a more dealer-centric alternative to the traditional market offerings, DealerBuilt currently partners with hundreds of dealerships and dealer groups, combining modern, user-friendly technology, a strong legacy of co-innovation with dealers and an extensive network of integration partners.

For more information about DealerBuilt, call (888) 808-0733 or visit https://dealerbuilt.com.